Why
Olive Oil, Why Puglia?
Close
your eyes and think of the Mediterranean: Go ahead, take a few minutes
I bet you saw swaying blue waters and almost-cobalt skies,
ripe, techno-colour fruits and vegetables, stacked in an
almost embarrassing kaleidoscope of colours. I bet you
saw the orange-red sun filtered through your fluttering
eyelids, the silver-blue flash of a fish, the calming white
of sun-baked stone. And I bet you saw the blistering-brown
bark and metallic-silver-green leaves of an olive tree,
one of few products that transcend religion, nation and
economic development, all around the Mediterranean. Without
the olive the Mediterranean is unthinkable.
Yet,
it comes as a shock how little most of us know about
the tree, the fruit it produces and the oil that flows
from that. Olive oil must rank up with the computer as
one of those oddly familiar household products that all
of us use everyday, yet that we don’t understand
the first thing about. In fact, most of what we ‘know’ is
just plain wrong.
Which
is why we created our olive program, to teach food-loving
visitors more about the olive, high-quality extra-virgin
olive oil and the culture and cuisine that produce them.
And like everything we do, we’ve worked hard to
tear down the formal walls that used to compartmentalize
the many facets of the olive, from agriculture to cuisine,
history to geography, from the technical prowess of the
modern producer to the guarded superstition of yesterday’s
farmer. By taking a multi-disciplinary approach, you’ll
be able to see the olive for what it truly is, the miracle
of the Mediterranean.
And why Puglia? Because Puglia produces more olive oil
than any other Italian region. Olive oil is the real base
of the cuisine here, the first and last ingredient that
goes into just about every dish, even the sweet ones.
And
like everything we do at our schools here in Puglia,
it’s
not just enough to utilize our local cultural and agrarian
riches, but to always strive to re-enforce them and make
them better. By coming to Puglia to study olives and
olive oil, you’re not just learning about
olives and olive oil and how to cook with them, but you’re
actually playing a part in a grass-roots movement designed
to protect this endangered Italian crop.
Yes,
as a class you’ll vote on your favourite oils
for the week, but we’ll be giving a report card to
the producers that didn’t make the cut. You’ll
meet the growers and be able to tell them first-hand why
you buy the oils that you do, what you look for in trusted
oil, and what they could do to make their oil more accessible
to your local market. You’ll learn to taste-really
taste- olive oil, not just for pleasure but to ascertain
quality. And you’ll learn to cook with it, some
of the healthiest and most satisfying dishes on earth.
If you’ve
ever wanted to enrich your life through your cooking
and improved health, all while making a difference, especially
to a part of the world that you already love, please
continue on, as to why our olive program could be right
for you.
Reserve your place now!